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CMI Media Group's performance metrics across PMPs and Open Auction, measured with the precision that healthcare media demands.
PMP and Open Auction together delivered a 4X jump in revenue YoY, the strongest revenue month of the year so far.
PMPs drove 60% of the spend with lower CPMs as compared to Open Exchange.
| Deal ID | Deal Type | CPM | Revenue |
|---|---|---|---|
| mn_CMI_Genentech_ttd_ctv | RON | $16 | $70.5K |
| mn_CMI_ron_ttd_v | RON | $4 | $67.6K |
| mn_CMI_ron_ttd_d | RON | $1 | $37.2K |
| mn_CMI_green_ppt_d | Scope3 | $13 | $31.1K |
| mn_ocrevus_spanish_web_ttd_v | Spanish Targeting | $8 | $27.0K |
Four readings from June's data, plus how delivery split across environment, DSP, and format, and the supply that carried it.
Overall CTV spend rose 42% versus May, led almost entirely by Xolair tapping into mn_CMI_Genentech_ttd_ctv.
mn_CMI_ron_ttd_v grew 145% in spend against the prior month, the highest increase across deal IDs.
Activated in June: J&J, Menveo (HCP), and Zepbound, broadening the demand base.
Open Auction spend increased 32% month over month, creating more opportunities to move budgets into curated deals.
Delivery leaned to web inventory and The Trade Desk, with a healthy banner-to-video balance across the board.
These advertisers are transacting on the open auction across DSPs. Several are absorbing high open-exchange CPMs that a private deal would help bring under control.
| Top Advertiser | Revenue | PMP Activation |
|---|---|---|
| Eli Lilly | $25.3K | Activated |
| Spravato (HCP) | $11.5K | Not yet |
| Enhertu (HCP) | $10.1K | Via Deal Library |
| GSK Meningitis Vaccines | $5.8K | Not yet |
| Tagrisso | $5.0K | Not yet |
For Eli Lilly and Enhertu, we can support custom targeting for HCP audiences based on their journey during moments of high-intent & contextual relevance.
Media.net products built for precision healthcare buying, matched to where CMI is already winning: connected measurement, health-context supply, and identity that follows the audience across screens.
Access billions of monthly page views across health-related content, powered by real-time keyword signals and medical context. A natural fit for reaching HCPs and patients where their intent is already clinical.
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Connect who your audience is with what they are searching for, turning insights into lasting impact across every screen. Identity-led targeting that keeps CMI's message aligned to the right patient and prescriber.
A first-to-market, SSP-enabled measurement and attribution solution for the open web. Elevate fuses exclusive supply-side intelligence and dynamic traffic-shaping with real-time advertiser KPIs, so CMI can see, and steer, exactly what each dollar returns.
A print-ready summary of CMI Media Group's June programmatic performance, formatted for sharing with your team and clients.
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