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CMI Media Group's programmatic month across Private Marketplace and Open Auction, measured with the precision that healthcare media demands. Every number below is read straight from the June ledger.
The month's headline signs across the full book of business. Private Marketplace and Open Auction together delivered the strongest revenue month of the year so far.
Private Marketplace carried the majority of June's revenue and ran leaner on price than open exchange. Deal-level performance shows where the demand concentrated.
| Deal ID | Deal Type | CPM | Revenue |
|---|---|---|---|
| mn_CMI_Genentech_ttd_ctv | RON | $16 | $70.5K |
| mn_CMI_ron_ttd_v | RON | $4 | $67.6K |
| mn_CMI_ron_ttd_d | RON | $1 | $37.2K |
| mn_CMI_green_ppt_d | Scope3 | $13 | $31.1K |
| mn_ocrevus_spanish_web_ttd_v | Spanish Targeting | $8 | $27.0K |
mn_CMI_Genentech_ttd_ctv topped the deal book at $70.5K and pushed overall CTV spend up 42% versus May. It sits alongside a fast-rising RON video line, mn_CMI_ron_ttd_v, which grew 145% month over month, evidence that connected-TV and run-of-network video are where CMI's June demand concentrated.
These advertisers are transacting on the open auction across DSPs. Several are absorbing high open-exchange CPMs that a private deal would help bring under control.
| Top Advertiser | Revenue | PMP Activation |
|---|---|---|
| Eli Lilly | $25.3K | Activated |
| Spravato (HCP) | $11.5K | Not yet |
| Enhertu (HCP) | $10.1K | Via Deal Library |
| University of Connecticut | $8.0K | Via Deal Library |
| helpfightmeningitis.com | $5.8K | Not yet |
Open Auction advertisers are seeing markedly high CPMs right now. Activating PMPs gives CMI a lever to monitor and control CPMs, and to hold other key metrics inside agreed guardrails.
Many of these advertisers are already spending via Open Auction across DSPs. Moving them onto PMPs unlocks cleaner performance monitoring and KPI optimization, drawing on CMI's deal library across sustainability, RON, and minority-owned inventory, with custom PMPs available on request.
Four readings from June's data, plus how delivery split across environment, DSP, and format, and the supply that carried it.
Overall connected-TV spend rose 42% versus May, led almost entirely by mn_CMI_Genentech_ttd_ctv.
mn_CMI_ron_ttd_v grew 145% in spend against the prior month, the steepest climb in the deal book.
Activated in June: J&J, Menveo (HCP), and Zepbound, broadening the demand base.
Open exchange spend grew 32% month over month, a strong pipeline of demand ready to move into managed deals.
Delivery leaned to web inventory and The Trade Desk, with a healthy banner-to-video balance across the book.
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A print-ready summary of CMI Media Group's June programmatic performance, formatted for sharing with your team and clients.
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